![]() ![]() Instagram's live streams have greatly increased in popularity this year, especially during the various quarantines. This way, users can complete their purchases without leaving Instagram.Īdditionally, Instagram has launched a Checkout feature which allows bank and payment details to be stored within the app to make shopping faster and easier. Instagram Shops is a new feature that allows professional profiles that have an ecommerce to create their own store within this social network, instead of just tagging products. ![]() Here are the 10 Instagram trends that will keep you ahead of the curve.ġ5 Instagram Trends You Can't Miss in 2022ġ. Spamming your posts with random hashtags was a trendy thing to do in 2012 when it worked, but not anymore. That said, there's a lot of competition so if you want to win on Instagram, implementing an effective marketing strategy is key. Millions of companies and small businesses have a business profile and use Instagram as their primary or secondary revenue generation tool. It saved me a lot of time trawling through our story mentions every day – to ensure I find them within the 24hr limit – and the download feature is also really helpful, especially for video content, which would be particularly useful for end of campaign round-up reports.With 50% of people on Instagram following at least one business page and more than 1 billion monthly active users, it's safe to say Instagram is a massive marketing tool. The image and text recognition AI allows users to search for stories containing specific text, #hashtags, and company logos of all influencers.Īlready being used successfully by a number of Billion Dollar Boy clients, StoryTracker is now available across various subscription models, based on request and the number of Influencers that users want to track.Įdward East, Chief Executive Officer & Founder of Billion Dollar Boy, said: âWith Instagram Stories becoming so important for a successful influencer campaign, we knew we had to find a solution to the ever-increasing problem of keeping up with Stories. We are so proud to have built StoryTracker, which equally benefits our clients and the Influencers we work with.âīeth Thomas, PR and Strategic Partnerships Manager at Birchbox, added: âStoryTracker is a great tool for tracking influencer coverage, which ordinarily is a very time-consuming task. Additionally, StoryTracker gives influencers the ability to track and organise all their valuable content and, from a brand perspective, it lets clients identify which influencers are best engaging with it so they can strike up new and productive partnerships. However, because posts disappear within 24 hours, influencers lose a high amount of valuable media exposure through missed stories. At the same time monitoring, measuring, tracking and reporting them has been costly, inefficient and inaccurate for brands and agencies.Ĭreated by Billion Dollar Boyâs in house development team, StoryTracker allows all users, whether agency, influencer or client-side, to eliminate all of these problems, driving efficiency and increasing ROI. With Instagram recently releasing figures showing that Stories now has 400 million daily users (growing at a rate of 8 million a month in 2017), and regularly adding new functions such as overlaying music to posts or adding outbound links to shops or websites for clients with more than 10,000 followers, the medium is becoming an increasingly vital part of any influencer campaign. ![]() This unique piece of software allows influencers and influencer marketing professionals to locate, categorise, save, download and analyse Instagram Stories before they disappear. Billion Dollar Boy, a global influencer marketing agency, is announcing the launch of StoryTracker, an industry first AI-powered Instagram Story tracking tool. ![]()
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